Tuesday 31 October 2017

The Four Battlegrounds in Consumer Marketing for Business Expansion

When we talk about consumer marketing, we refer to social media and ecommerce. It is true that, over the years, social media has become a highly deliverable marketing platform, nevertheless, E-Commerce is been consumers’ favorite over the years. So, what helps consumer loyalty? Will a consumer choose particular brand or a particular line of product or service? What decides a particular type of purchase? To know the answers, you need to regularly track analytics data and examine your marketing strategies and improvise on those.

Your consumers’ loyalty quotient 

Depending on the buying behavior of a consumer, you can decide whether they will be loyalists or not. A recent market survey by a famous E-Commerce enterprise showed that most previous purchasers made a new purchase on the basis of their last purchase. So, the analytics indicated their inclination towards the brand previously purchased. The other choices were clicked on and left. 

While vulnerable purchasers took the above mentioned path, the switchers did not falter from considering purchasing a new brand. The study recorded only 13% of consumers as loyalists. Whereas, 87% of consumers, wandered around other brands. At the end of the survey, the results read that 29% of consumers remained loyalists after visiting other brands. The remaining 58% of consumers converted into switchers. Major brands found 42 percent of loyalists.

Linking consideration and progress 

A buyer’s journey begins from awareness, leading to considering and then the purchase, i.e. the decision phase. So, in order to be knowledgeable of your buyer’s phase, you need to be in regular contact with them. Use a targeted consumer data list to establish business coherence with your prospects to measure your brand value. You can study which brand has been immediately considered by the prospects in initial stage of consideration in comparison to other brands. Eventually, you will know which product or service offered by that brand is mostly considered for purchase. We then divided that consideration measure by the brand’s market share and multiplied it by 100.

Customer growth indicator (CGI) is a metric which studies which brand commands frequent and immediate consideration. Depending on the growth of a brand’s share the pace of its progress in the E-Commerce section becomes clearer. So how does CGI calculate a brand’s growth rate? It will see whether a there has been a complete 60% to 80% of difference in the sales rate between the previous purchase and the recent one. So, the sales growth can be co-related with CGI. This helps a company in deciding upon improving its brand strategy for achieving better brand health.

Better marketing strategies to improve consideration 

To be able to gain consideration in the initial stage means that your potential shoppers have acknowledged the value added to your brand rather than just being aware of it. In such a situation, you can be assured that your shoppers have sensed the uniqueness in the benefits your products and services have to offer. Their buying journey can suggest how your brand has been able to engage them. Previously, while,  most companies would spend a lot on television advertising, search engines and social media have made advertising both cost-and time-effective. 

Re-segmentation of consumer lists depending on targets 

Earning consumer loyalty is the beginning, and being able to maintain that is a process. This process is known as loyalty-based marketing. This type of marketing considers a specific list of high-value consumers. Hence, high expenditure is required to contain them. So, shoppers who might not have engaged with the brand before cannot be included in this list. The initial consideration growth strategy may work in case of new prospects. But already once shoppers need to be placed in the loyalists list. 

If a past experience with a brand has been positive for a consumer, but he or she stopped buying after a while, they are known as ‘lapsed customers’. They are considered as highly potential consumers. The previous interaction with a brand makes a lot of difference in a consumer’s present buying preferences, taken place no matter how long back. So, if there has been no repurchases happening from their end, as a marketer you would need to analyze the scenarios possible:
  •  Better by your competitors,
  • Consumers’ habits or lifestyles may have changed,
  • The emotional connect may have evaporated over time, etc.

Sometimes, few consumers will not be able to understand the objective behind your brand, so they will not bother to get back to the several lines of products and services offered by you. At other times, an earlier experience with another brand offering similar products may not have been good. This experience will bring wrath to your brand too, because of the product in concern. So, it is important that you offer a wide range of products or services. As they are not business decision makers, who will stick to their decision of buying a specific line of products, they might also want to check out other offers by you. Creating unique experience for ‘had almost left’ consumers through an advertisement of another category of products is a wise move. Just like Disney, being a world famous entertainment firm has its cruise service too. Its CGI measure shows above-average progress in its sales.

If you are trying to make your campaigns heard by the right people, do not waste time on random contacts. Let Global Data Brokers’ exclusive brokerage services offer you a targeted b2c contact database! For more information, contact us at +1(866) 962-3282 or info@globaldatabrokers.com!

Wednesday 30 August 2017

How Food Retail has changed in the Past Decade

When we talk about the culinary industry in general there is so much new in the picture. Starting from addition of various classifications in global cuisine to extraordinary fusions and curating new dishes- master chefs, presence of social media food channels has contributed a lot to the culinary world. 

So, let’s talk about how the food retail industry has evolved from open farmer markets to fully-fledged commercial stores and what has impacted the common man and market dwellers in the process.

E-commerce has made lives easier:

No, we are not talking about the mainstream culinary industry in particular, but the way people buy their daily supplies has also evolved drastically. Starting from Amazon, Walmart, Target everybody has made the shopping experience more easy and convenient by launching their dairy and grocery sections. As, people are getting busier with every passing day shopping from a computer screen has become a regular practice. Starting from spinach to wine everything is easily accessible with just few clicks. 

Food Channels and Events have given rise to more connoisseurs:

The significant rise YouTube and several other digital platforms has opened the scope for showcasing different culinary talent for the normal mass has that brought the enthusiasts together. Therefore, the number of connoisseur’s for international cuisines have increased to greater numbers.   People are now more aware of international cuisines and are exploring different taste from the various parts of the world. This has led to higher sales for imported spices and other condiments as well. Hence, the trade scenario for raw ingredients, precooked items, canned meat and dairy products have gone sky high.

Food events are bringing in a lot of consumers together:

Food seminars and culinary workshops are bringing in a lot of food enthusiasts together. If we take an example by picking up a food enthusiast email list from the participant database for any event we can see a lot of entries from various regions. This explains that the number of people inclined towards great food is getting bigger with every passing day. Starting from French cuisines to pastry making everything is being taught on small sessions with useful tips and tactics. Events like these have largely contributed to bring food enthusiasts together leading to boost in sales in the culinary industry.

Cooking equipment’s have become an integral part for every kitchen:

No, here we are not talking about vividly used kitchen apparatus, but we are talking about the technically advanced equipment. Starting from an electric hand whisk to high load dishwasher’s things has changed for global consumers. These are equally important like milk and bread and hence our culinary is not just restricted to mainstream groceries and utensils anymore.

They are a few key points that explain that why marketers and business owners are looking forward to invest in food enthusiasts email database.  The consumers and appreciators for food have grown into large numbers. That is the main indicator that the scenario for culinary retail has also changed quite a lot since past few years.

As, it remains one of the most unaffected industry with market fluctuations its gaining more symphony and sales benefits that is definitely a good news for consumers and business owners in the industry. 

Thursday 22 June 2017

Is content marketing the new branding?

The answer won't come to you so soon- it's my job to prove to you it's essence.

However, here's a question- what is branding to you? Is it your company name? Or, your tag line or, logo?

Global Data Brokers Branding

As a matter of fact, it's another name for creating perception.

Several marketers will will question their teams with regard to how exactly market the product or, build the brand?

But, we at marketers need to re- frame this question- It should sound like how exactly they want their audiences to feel or perceive about the product once it's into the market!

Let's get to the point- A brand is as important, as promising as a promise. It's all about an expectation of an experience.

Yes, it's true that the logo, the colors, the tag line exist in audiences minds- it's just an experience to all our minds.

Brands will face several kinds of scenarios, expectations, etc.- They might rise or, have a short fall or, over- achieve their perceptions!

For instance, take Volvo, we associate the brand with sturdiness, safety, etc. That defines a brand- the Experiences!

Also Read:What are buyers looking for in an apparel brand?

The essence of every brand lies within it's meaning- words definitely matter. Yes, the aesthetic finish is important but, the words definitely matter.

Volvo, as brand is a constant stream of reviews given by customers that are published time and again, year in and out- that defines each brand!

Content is currency?

Content is definitely currency- it's something we trade in exchange for our audiences' attention. This currency increases it's value every time shared and read by all. 

However, at the end of the day, the authentic ways work in a quicker fashion, especially- content marketing with regard to email marketing campaigns.

Especially, if your organization is new, it's hard to achieve what was mentioned above- you need to develop brand awareness, loyalty and so on to ensure your brand to reach that level. So, 2 things can happen here- either, you can buy email list or, you can opt for email appending services by appending brands like Appending Companies and fix your mailing database.

As a matter of fact, no matter how new or old your brand is, 'No comment is a failure.' 

The moment your brand creates qualitative content, user- centric content, all's going to go your way.

In the end, answering my question- well, it's definitely the new for of branding! New but, hard and time consuming. 

Wednesday 10 May 2017

What are buyers looking for in an apparel brand?

Ah, that 'For Sale' board hanging in front of all the brand outlets- feels good, right?

The very thought of a sale makes us all happy. Because, as it's said, human psychology does the trick!

There are several selling points any customer looks for in any apparel brand except for the sale tag! Yes, several brands do put up sales all the time but, is it really worth your money?

Start off with Baby Steps- There are so many baby steps you need to look out for while you think from the buyer's perspective. The first thing they see, for instance, is the Logo! Design the logo with the help of designers- be it color analysis, design analysis, shape analysis, take help. It plays a huge role- later on, who knows, your apparel may be sold out only because of the logo!

Comfort + Creativity- the Key- It's a good thing to presume the fact what you design and like is what people outside too will like! Remember, passion is all it takes to help you get lucky. Be it men's tees or, skin- fit tops, you've got to be extremely creative about the color choice, design, pattern, fabric and more. Also, depending upon your target audience, go for the fabric as well- Nobody will buy a woolen sweater if it's a tropical zone, you see.

Quality- Quality- Quality- For you, as an apparel brand owner, your aim must be to make sure people enjoy your clothing. In the long run, people are going to buy your t- shirts looking at the comfort, not at the tight fittings and discomfort irrespective of the prices!

Change your trend each year, not style- Remember, people come to your store solely because they love your style, your approach to clothing, not because of any other reason! Your style defines your brand, it's name, design, everything. Strengthen your base, do enough experiments, if required and see the difference!

Focus upon what makes you different- Fixate your buyers to your designs so much that they never forget it! Go for apparel designs which are you are inspired by- the moment you put your heart in something, it surely is going to get recognized!

Customer services, a must!- Why do we love Dominos even though it makes us fat? Yes, because of the taste, the brand loyalty but most importantly, they way they treat you! The more you care about your customer feed backs, their needs, etc., the more your brand shall grow- guaranteed! Because at the end of the day, they're the crux of your company- the sales matter, you know.

Be consistent, build a culture around your apparel- If you keep changing your style, etc., your customers from the previous years may or may not stay! Your aim must be to change with the trend but, build a culture around your brand such that your style does not die out ever! In fact, once, I was passing by a Bohemian inspired apparel brand- although they were going with the trend, their style was just the same- that was 10 years ago, when they begun and, today too!

Try out apparel buyers' email list -When things don't go your want or, you're insecured about the future, stay well- equipped- try out apparel buyers email list and obtain details about apparel buyers from whichever country- be it the US, UK, Canada, Australia, etc. This email database shall help you obtain high ROI, in no time, and are very affordable too, guaranteeing you a qualitative long- term profit!

If you're willing to give your everything, you'll figure a way out! It's all about letting the world know what you think they can love just the way you do! Give away all your passion for your apparel brand and see it be immortal.


Global Data Brokers
1739 Green-way Drive,
Suite 800, Irving,
TX 75038
Phone: +1(866) 962-3282

Thursday 27 April 2017

5 lessons followed by millionaires- Look beyond dollars and cents

Not all are born with a silver spoon!

Building wealth ain't no cakewalk- it needs the right mindset, preparations, conditions, and spirit!

Discipline, values, beliefs, mindsets need to be at positive pace before anything else. Imagine this- you do not believe in saving but, want to become a millionaire- that, to be honest, is never going to happen unless you win a lottery!

So, here are 5 most essential wealth- building lessons followed by millionaires:

1. Follow the basics

From the latest findings of the US Trust Insights on Wealth and Worth Survey, as much as 89% of high net worth investors have climbed the ladder of success all because of investment gains, shares, stocks, bonds and more. It's a very old yet, spot- on strategy as it's slow, steady yet, consists of immense risk! Around 83% have been seen successful opting for this one lesson.

2. Parenting

A major factor- Values inculcated within us by our parents, our family is what makes us. An ugly childhood may lead to an ugly life and vice- versa! A positive family environment plays a major role while setting the foundation. Qualities like trust, calmness, rationalism and more are inculcated better in childhood than the older part of life. 

Financial discipline too helps as, that's how as children, they learn the importance of money. A logical, sound investor always knows where and how much of his money is consumed. In fact, while parenting, parents should reward their kids for saving money, let them know that it matters!

3. Start saving when you're young!

This is the logic- you save early, you have more money and, more control over it as well! This money can be saved either from the monthly pocket- money or, by making money by completing small tasks and more. Start your investing journey at your earliest and save up on time and money.

4. Prioritization

If only you prioritize, you'll know what you truly want when, where and how! Prioritization contributes to quality strategization, achievement of those goals and more. Also, these goals will define your lifestyle and your personal priorities as well.

5. Buy multi- millionaires email list

You might be reading this blog, being very old, probably not valuing your parent's values back then. It's fine. Which is why, multi- millionaires email list can help you rise above all the mistakes you made once. Buy email list and you'll exactly know your target audience.

Why multi- millionaires email list?

You'll be able to target the rich- people who can spend on anything and everything! 

Be the most aspiring millionaire by choosing this stairway to success. Yes, values, beliefs, habits matter. Work on them- if you feel it's too late, it's okay! You have alternatives. 

Remember, it;s never too late.

Tuesday 18 April 2017

How to Find The Time to Train Your Pet

Right now, it's 9:00 PM, it's a Saturday night.

Things are a lot more smooth than the weekdays.

There are books by the bedside, my laptop's balanced on my knees.

Still, I choose to snuggle with my Labrador, Soho under the covers rather than, training him!

how to train pet owners

It's not the first time when I've had the time to dog- train Soho- it's just that I've never got enough energy to do so. With the daily errands I've got to run, my assignments, job, cleaning everyday's mess and more, I don't seem to have enough time to take Soho out to train him all by myself.

Yes, I choose to see a kitten 'meow' all the way but not train Soho. 

Which is why, here are 2 hacks which shall help you train your pet, if you're on the same boat as me!

We're running out of time but, let's make it work?

1. Just like other tasks, make training a part of your everyday routine.

Pets learn real quick if only, there's concerted effort all the way. Pet training is not just about sit- down- stay! It's a lot more than that. For instance, Soho always has to shut the cabinet where his meals are kept- I trained him each day, making sure that he does that task all by himself until his last breath! 

Or, take this- giving out mails to people in the family. For that, your pet has to be aware of each member's name, face and more. 

Or, sitting on their mats or, just house- watching- it's a very time consuming process but, imagine it's outcome- a very resourceful pet!

You can always make the process get a little more quick by just giving treats whenever the goal has been accomplished- like, cleaning his own mess, welcoming visitors in a friendly manner and more.

2. This one's apt for businesses- buy pet owner's email list

Home remedies are great but, not the best! And, as home makes or people who rely upon “Google” it's hard to find a good dog trainer. Which is why, businesses can buy pet owners email list wherein, all information about pet owners shall be giving. That's how they'll get in touch with you and viola! You'll have a great dog trainer.

Let's be honest- randomly opting for a dog trainer, for instance, is a bad idea than someone approaching you as you'll have a guarantee here that your pet is in good hands and that he's safe!

You can definitely find yourself a dog trainer or choose to go for the home remedies but, here's the thing- this email list will only be opted for by good companies and their work is very proactive and quality- oriented!

Your turn: Let me know how you find time to train your pet! I would love to know more tricks and tips you've got in your head!


Global Data Brokers
1739 Greenway Drive, 
Suite 800, Irving, 
TX 75038
Phone: +1(866) 962-3282

Tuesday 11 April 2017

How To Find A Multi- Millionaire

A question pops up here- do you want to find multi- millionaires for personal or professional reasons? 

Let's diverge a little- why even find a multi-millionaire? Well, if it were me, I would find them just to interview them- ask them questions like how they got rich, their pathway to success, about their personal lives and more. However, different people have different requirements.However, for all- people who are looking forward to getting in touch with multi- millionaires, you've ought to buy multi- millionaires email list.

how to find a millionaire

Again, getting back to the question asked, why even find multi- millionaires?

If it's for personal reasons like dating them or, anything of that such, there are online websites wherein, multi- millionaires find dates for themselves, just like another dating site but, with richer people trying to connect. Sites like dateamillionaire.com, sugardaddie.com and more are a few examples. It's humorous to know about such sites but, millionaires are active there! All they need to do is, check out profiles which they're attracted to, get in touch with them and viola! A date is fixed for them. 

Fun to check out prospect dates, ain't it?

But, what if, you've got professional, official reasons to get in touch with millionaires? That's when marketers come into the picture. Now, how do they get in touch with millionaires? Yes, they do have websites with details but, getting in touch directly and getting in touch via a website are 2 different things. Which is why, millionaires email list becomes essential. Buy this email list which shall consist of contact details, requirements of the millionaire, gender, postal address and more about each billionaire!

For people who are truly serious about their businesses, it's a great tool for you. Because, at the end of the day, it's all about the database you own- the more high-quality database you own, the higher results it'll yield you.

Let's get serious- who can provide with the best multi- millionaires email list?

Data Brokers like Global Data Brokers are great at what they do. They supply efficient, quality databases which is just what all companies need today. This database shall bring in:
  • high ROI
  • great customer engagement
  • Brand loyalty
  • Customized marketing and more
  • It's affordable and not at all time consuming for you!

So, what are you waiting for? Find a multi- millionaire or more than one- date him or, do business with him, it's all upto you!


Global Data Brokers
Website: www.globaldatabrokers.com
Email:  info@globaldatabrokers.com
1739 Greenway Drive,
Suite 800, Irving,
TX 75038
Phone: +1(866) 962-3282